Recognizing that streaming devices and streaming apps are becoming the new normal, QVC has updated it’s app experience on Roku
Roku is in 10M homes today (5M non pay tv homes)
We are partnering with Roku on their partner marketing program to enhance discovery and grow subscribers.
QVC Roku App Home Screen:
Experience includes QVC’s 3 live channels and short form of Video On Demand assets with quick tips and tricks and long form of Video On Demand highlighting the top programs from the week before.
Below is a flowchart of business operation of how to program video on demand.
Business Operation Defect Flow:
Google Analytics into Tableau Dashboard:
Voice of Customer: